Abstract

Objective of the study is determine the level of citizens' trust in government institutions in the conditions of the COVID crisis in the Republic of Adygea and the Krasnodar Territory. The methodological basis of the research consists of an interdisciplinary approach to measuring trust in authority; the principle of consistency made it possible to consider the interaction of authority and society in the context of structural and functional changes in this system; the survey method made it possible to measure the level of trust in the authorities and assess the impact of the pandemic, to develop mechanisms to strengthen trust in the authorities, taking into account the regional specifics; the method of analysis of secondary sociological information allowed to correlate the data obtained in the course of empirical research; the comparative method made it possible to compare the level of trust in the authorities in the two regions, as well as to analyze the features of the manifestation of trust in the authorities in the studied regions, based on the differences in their political and legal status (national republic and territory). Research results. Sociological research data confirm a rather low level of citizens' trust in regional institutions of power. Based on the assessments of the population of the two regions, the main factors on which the level of trust in the authorities depends are: first, the strengthening of the personal responsibility of the heads of the authorities; secondly, the openness and transparency of the activities of the authorities; third, it is necessary to take public opinion into account when making decisions. Prospects of the study. The research results can be used to calculate the trust index and analyze its main components and characteristics at the regional level; determination of information and communication, organizational, legal and other technologies for increasing public trust in the authorities, including in the space of social media; identification of effective mechanisms for strengthening institutional trust; revealing ways to improve the efficiency of management technologies in order to strengthen public trust in regional authorities.

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