应用社群媒体进行汽车修护的学习成效：探讨成就动机与学习兴趣及价值之相关研究

Abstract

自我导向学习是利用社群媒体学习，这是十分必要的，而成就动机是会影响自我导向学习关键作用，并且对使用社群媒体学习兴趣与学习价值都会有所相关。为了了解上述之关系，本研究改编自Youtube视频，让学生透过拨放或重复拨放影片来学习汽车维修知识。针对高职学生共回收99份有效问卷，并使用PLS 1.04结构方程模式进行研究架构配适度实证与分析。本研究结果显示成就动机与学习兴趣和感知使用社群媒体的学习价值是呈现正相关的。学习兴趣也和感知使用社交媒体的学习价值及持续使用社群媒体的意图有相关。最后，感知学习价值与持续使用意图是呈现正相关。由此研究可以得知，使用社会媒体作为一种自我导向的学习工具将是非常实用的教育环境。 Self-directed learning is very essential to use social media learning, where achievement motivation play the key role of self-directed learning which may be related to individual learning interest in using social media and perceived the value of using social media to learn. To understand this interrelatedness, this study adapted videos from Youtube for students to manipulate the functions of playing speed, or re-playing etc. to learn auto repairing knowledge. Effective data from 99 secondary years of vocational high schools were subjected to confirmatory factor analysis and structural equation modeling by PLS 1.04. The results of this study revealed that achievement motivation was positively correlated to the learning interest and perceived learning value of using social media. The learning interest was also associated with perceived learning value and continuance intention to use social media to learn auto-repairing. Finally, perceived learning value was positively correlated to continuance intention. The implication of this study suggested that using social media as a self-directed learning tool would be very practical in educational settings.