ПСИХОЛОГИЯ ТВОРЧЕСКОГО ПРОЦЕССА В АРХИТЕКТУРЕ И ДИЗАЙНЕ

Abstract

The author analyzes creative processes underway in architecture, particularly, at the stage of design. The author considers the psychology of choice of a source of artistic images, their transformation in the course of design, development of an architectural concept based on comparison of options, and use of metaphors.The role of such psychological features of a creative personality as associative thinking, imagination, ability to get inspired and critical assessment is demonstrated and analyzed in the article. General issues of transformation of the habitat of cities, psychological aspects of a conflict between old and new buildings are considered.The present-day design practice is a less creative process that the practice of the past, as the employment of information technologies accelerates drafting of documents and limits the involvement of creativity. The seeming simplicity of information technologies reduces architecture to the craft available to any “user”. As a result, the urban environment is filled with computer design, or ambitious and fake buildings.The psychology of creativity relies on associative thinking, imagination and esthetic sensitivity. The purpose of any creative process is achieved through attainment of the following sequence of objectives:arrangement of preconditions for development of an artistic image; search for sources of inspiration; availability of the input material possessing esthetic potential;use of mechanisms of associative thinking, intensification of figurativeness of the primary source using metaphors, so that the metamorphoses separated the new image from its original source;professional completion of work.The author proves that any creative process is based on comparisons, and associations serving as the basis for operations that consolidate into a creative process represent a psychological tool used by creative personalities.