화장태도, 신체가치, 의복행동 간의 관계 연구

Abstract

The purpose of this study was to examine the influence of make-up attitude and body-related value on clothing behavior. The subjects were 315 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, correlation analysis, multiple regression analysis and t-test. The major results of this study were as follows: First, four factors of make-up attitude were identified: pursuit of confidence, sociality, self-satisfaction, and positive image. Second, the subjects were categorized into three different types of groups according to make-up attitude and body-related value, respectively: high involvement type, low involvement type, and middle involvement type. Third, there was significant difference among three groups which were segmented by each make-up attitude and body-related value on clothing behaviors (sexual attractiveness, showing off, body-enhancement). Fourth, a significant positive correlation was found among four factors of make-up attitude and body operatability with clothing behaviors. Fifth, the important variables that affected the clothing behaviors were pursuit of confidence, self-satisfaction, and positive image of make-up attitude. Sixth, body-inclination significantly influenced sexual attractiveness of clothing behavior, whereas body-related value, unlike make-up attitude, only had marginal influence.