Abstract
Plants as technical raw materials have been used by man for thousands of years, but with the development of sciences, technologies, arts and religions, plants have acquired spiritual and aesthetic significance in addition to utilitarian ones. Introducing themselves into a new cultural space, the introducers, having lost their spiritual connection with the ethnic group in their natural area, as a rule, lost their spiritual and ethno-cultural characteristics. The main characteristics in new geographical areas of the introduced species are those properties that determine the economic benefits, and when used in landscaping of populated areas - such characteristics as resistance to adverse environmental factors, resistance to diseases and pests, speed of reproduction and ease of care. Aesthetic appeal is also evaluated differently. The article considers the way of their introduction into the tradition of landscaping populated areas using the example of two plant genera - agave and lavender. It is shown that for agave the object of attention when used in landscaping is the habitus, texture, architectonics of a single plant, and for lavender the main aesthetic element is the color and linear architecture of the space of the entire cultivated field and surroundings.
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