Abstract

The purpose of this study was to examine the impact of tourism development on perceptions by residents of the quality of life in the South Kangwon region. According to social exchange theory, as the residents feel the impact of tourism development, they benefit through an improved quality of life. To this end, onsite surveys were conducted on residents living in the South Kangwon region. The results of this study show that the positive economic impact, the positive social & cultural impact, and the positive environmental impact had a positive significant effect throughout the region. However, a negative economic impact had negative significant effects as well. A negative social, cultural, and environmental impact had no significant effect. The benefit caused positive significant effects on the quality of life. Also, the benefit was found to be a mediating factor connecting the tourism impact and the subsequent quality of life. The findings of this study confirm that positive and negative economic impacts are the most important factors affecting quality of life in the South Kangwon region. This study implies that the benefit plays an important role in mediating the impact of tourism development on the quality of life.

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