СОВРЕМЕННЫЕ ПРОЦЕССЫ ГЛОБАЛИЗАЦИИ В АСПЕКТЕ МАССОВО-ИНФОРМАЦИОННОГО ВОЗДЕЙСТВИЯ

Abstract

The concept of mass media has nothing to do with the masses or the amount of information being circu-lated. Mass information is information that circulates at the level of mass consciousness of society, which is a practical consciousness as opposed to a specialized consciousness. She is not only an important means of social adaptation to a mass audience in the environment of existence, but also a major catalyst of the global-ization processes, because the media contributes to the formation of such properties of the mass conscious-ness, as the versatility needed for high-quality formation and functioning of global social processes.