УПРАВЛІННЯ ІНТЕЛЕКТУАЛЬНИМ КАПІТАЛОМ ПРОМИСЛОВОГО ПІДПРИЄМСТВА

Abstract

Intellectual capital management strategy generates its effective use for the enterprise. Intellectual capital includes knowledge, skills, experience, qualifications, which, in turn, are realized in labor productivity and improve the company's competitiveness in the market. Forms and methods of management of intellectual capital affect the market value of the enterprise, the level of capitalization, the competitiveness of the industry. Intellectual capital management of the company is primarily a systematic approach to determining the use of tangible and intangible assets, the full use of the experience and all information assets. Lack of attention to issues of intellectual capital management strategy can lead to a loss of competitiveness and bankruptcy. Intellectual capital management strategy forms the rational use of knowledge, experience, capacity, thereby creating new value, implemented in products. The basis of the functioning of the entire intellectual capital (IC) companies is human capital. To manage intellectual capital a system solving certain problems is needed. CRM is a system that provides a set of tools. The effect of the implementation of CRM is manifested in the fact that the decision-making process is transferred to a lower level and unified due to automating. Economic and legal methods and tools, structured in acts of organizational and administrative influence, form the organizational management mechanism. Intellectual capital management tools include: policy research and technical development of the organization. Planning of scientific and technical progress is made through the development and implementation of the organizational and technical development - one of the sections of the company plan. Intellectualization of modern management techniques in the real sector of the economy is the restructuring of the formation of intellectual capital.