ВПЛИВ СОЦІАЛЬНИХ МЕРЕЖ НА ФОРМУВАННЯ ПОЛІТИЧНОГО НАРАТИВУ, ЩО ТРАНСФОРМУЄ ПОЛІТИЧНУ СВІДОМІСТЬ

Abstract

The influence of social networks on the formation of the manipulative aspect of political narratives in the postmodern is investigated. With the development of Web 2.0 technologies, Internet users have been able to radically form alternative sources of information alongside the main political actors, to which only the media previously had a monopoly. Today, regular Internet users have access to a simple and affordable way to broadcast their own stories to a global audience. The formation of a political narrative is not only a means of changing the rules of the political game or political consciousness, but also the creation of a certain illusory world, changing the previously formed picture of the world. One of the main aspects in creating a political narrative is to take into account the peculiarities of the national character of the audience among which it is distributed, and the most powerful element determining its success is the appropriate emotional load.