Abstract
The research objective includes developing an algorithm for identification of a virtual linguistic personality with a view to create its speech portrait. The article analyses the basic traits of a virtual linguistic personality, considers lexico-semantic and stylistic features of blogs, examines cognitive and pragmatic components of a linguistic personality. The study is conducted by the material of the English language. Scientific originality of the research involves algorithmization of the process of a virtual linguistic personality identification. The research findings are as follows: the authors develop an algorithm for linguocultural identification of a virtual linguistic personality taking into account its individual peculiarities in the context of blog communication.
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