Abstract
The ultimate purpose of this study is to empirically explore the influence of selection attributes, which is the reason consumers choose the products in traditional foods, on the perceived value of consumers and their repurchase intention. To do this, this study collected the data necessary for the empirical analysis from consumers in the premium market. We found following results by using the collected data. Product quality was found to have a significant effect on economic value, but not on emotional value and social value. Product efficacy was found to have a significant effect on the economic and emotional value, while not on the social value. Product image was found to have a significant effect on economic value, emotional value, and social value. Finally, economic, emotional and social values influence consumers
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