Abstract
How can our contemporaries psychologically stand firm under the pressure of communication battles in the public space? And how not to contribute to such type of confrontation, even if acting only as a passive participant — an observer, the number of whom in the information world is so significant? The author of the article connects the answers to these questions with the daily work of an individual to comprehend both positive and negative experience in terms of its effectiveness. The significant help for this kind of effort comes from culture since it is eclectic (M. Gasparov), open to the difference. The support of culture contrasts with the impact of ideological intentionality, which is considered to be a fairly common attitude in society, inherent not only to the social subjects of the "ideological front". Particular attention is given to the building of bridges between one’s own inner and outer worlds, what allows a person to help himself/herself and the Others to work with diversity as the ends and means. A differentiated approach, tolerance, attention to positive experience support our contemporary in solving both individual and social problems debated in the space of communication.
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