Abstract
University students' major selection is very important, in that it can develops their interest, aptitude and ability by fostering their scholarship and knowledge and has an effect on not only campus life but also their future job selection and whole life. This study therefore attempted to verify the effect of university students' major selection motivations, who major in the department of aviation tourism, on work values and major satisfaction. The subjects included 438 university students majoring in the department of aviation tourism and used SPSS WIN 21.0 for the statistical analysis. The findings are as follows: First, both individual motivations and social motivations, sub-factors of major selection motivations have significantly positive effects on intrinsic values and extrinsic values, those of work values. Second, both individual motivations and social motivations, sub-factors of major selection motivations also have significantly positive effects on academic satisfaction, perception satisfaction and relation satisfaction, those of major satisfaction factors. Third, intrinsic values has a significantly positive effect on academic satisfaction, perception satisfaction and relation satisfaction, while extrinsic values only has a significantly positive effect on perception satisfaction. The findings suggest that it is necessary to make effort to enhance the major capability of university students majoring in the department of aviation tourism, by establishing a system and developing curriculum, for changing their major satisfaction and work values.
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