Abstract
In the article are presented the analysis of the possibilities and effectiveness of using mass media and mass communication in the Internet as an instrument of impact on historical consciousness during the course of Russian information warfare against Ukraine. The essence of historical consciousness is examined as a component of social consciousness, as well as the Internet media and mass communication as an instrument of information warfare. Russian acts of the falsification of Ukrainian history, the formation of an alternative to reality of the world picture is defined as one of the actual threats to the national security of Ukraine. The role of Wikipedia, the free online encyclopedia, as a means of information warfare is outlined. Comparative conceptual approaches to Internet media and mass communication in the Russian Federation and Ukraine are compared. The main features of mass communication as tools of influence on social consciousness, as well as means of creation of social consciousness are mentioned. The peculiarities of the use of video sharing website YouTube as means of mass communication in the form of a tool of influence on the historical consciousness are determined. The mentioned advantages of Internet resources of the Web 2.0 format, which is widely used in the information confrontation. The role of social networks and Internet publications on influence on the historical consciousness is analyzed. Possible ways of counteracting to the threat of national security in this area are outlined. Key words: Information warfare, historical consciousness, Internet media, Internet mass communication, video-sharing websites, social networking services.
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