ІНФОРМАЦІЙНІ ТЕХНОЛОГІЇ В МОДЕЛЮВАННІ УПРАВЛІНСЬКОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА

Abstract

At the present stage, the economic system of the enterprise is regarded as open and complex. Difficulty is determined by the ambiguity of its behavior in an environment characterized by an unstable situation, exposed to different types of risks. All this requires the solution of the problems associated with the need to develop an enterprise information management system in the new business environment, namely: development strategy and operation; transition to new, more effective methods and means of enterprise management taking into account the form of ownership; handling large volumes of information that needs to be processed in real time. The modern information age is characterized by priorities, knowledge and information, high intelligence of social processes, aggravation and globalization of competition, the rapid introduction of high-tech and resource-saving technologies. The success in ensuring financial sustainability of production is largely dependent on an assessment of the impact of different types of risks on the results of the study. Creating a methodical tool for solving this problem, based on the use of principles and methods of system analysis, will enable to determine such an option of operation, in which the products produced by the enterprise, will be competitive. At the current stage, attention is not paid to the issues of application of information technology enterprise functioning. Management information systems provide a function of accounting when managing an object and serve as a link between economic activity and decision-makers. In the research of complex systems, there is a problem of decision making, which is successfully solved by simulation. The mathematical analysis of the system involves the construction of a formalized model, which reduces to the finding of a plurality of variants of the operation of the enterprise, among which it is necessary to find such an option that will be adequate to the current situation, the possibilities of resource and financial provision. The problem of decision making is significantly complicated in active systems that describe a wide range of tasks of economic activity. They are characterized by limited possibilities of formalized representation and have unpredictable and multivariate behavior. Active economic systems are distinguished by the fact that a significant amount of information exists in the form of representation of the decision maker and have unclear mathematical content. For such situations, there is no effective mathematical apparatus that could reflect the uncertainty of presentation and the absence of quantitative criteria. All this stimulates the search for new ways to solve the problems of strategic enterprise management. The process of operation of an enterprise is a complex of actions on the use of market opportunities and its own potential in conditions of uncertainty of the external and internal environment. One of the possible approaches to solving this problem is the development of the main directions of the operation of the enterprise, the analysis and evaluation of external and internal factors in order to justify the adoption of management decisions in a competitive environment. The analysis of the factors of the external and internal environment makes it possible to establish the function of the goals of the company's operation, depending on the factors influencing it, the skillful use of which can greatly improve the financial and economic performance of the enterprise.