ОСОБЛИВОСТІ УПРАВЛІННЯ РЕВЕРСИВНИМИ ПОТОКАМИ У ЗАМКНЕНОМУ ЛАНЦЮЗІ ПОСТАЧАНЬ

Abstract

The article proposes the use of the sustainable development, reverse and green logistics tools for effective development of a responsible supply chain management system. The object of research is the reverse and green logistics. The purpose of the study is to analyze the theoretical basis of the reverse and green logistics interaction in order to substantiate the optimal structure of the supply chain, taking into account its impact on the components of sustainable development. Methods of the study are the analytical approach and mathematical methods. The traditional supply chain aims to lower the cost and improve the efficiency of supply chain enterprise so as to maximize the economic benefits. Closed-loop supply chain also seek to maximize economic benefits, to decrease the consumption of resources and energy and to reduce the emissions of pollutants - all in an effort to create a socially responsible enterprise, and to balance the economic benefits, social effects and environmental effects. To improve the management of reverse flows, the authors of this article propose to integrate the principles of sustainable development in the activities of companies that are part of the supply chain, it will protect the company's reputation and brand value and increase the efficiency of the supply chain. Also, it will help minimize the costs of environmental, social and economic impact. For continuous monitoring the situation related to the imbalance of the links in a closed-loop supply chain are offered an algorithm of using the bottleneck method. The results of the study can be recommended for implementation in organizations that are directly involved in bringing the material flow from supply to consumption. KEYWORDS: REVERSE LOGISTICS, GREEN LOGISTICS, CLOSED-LOOP SUPPLY CHAIN, SUSTAINABLE DEVELOPMENT.