Abstract
Rigidity and inertia of formalized analytical approaches toward a strategy development process do not facilitate strategic improvisation of enterprise management that is crucial in modern dynamic state of turbulent markets. Further improvement in the development of enterprise strategy is associated with creativity, strategic thinking, and intuition of managers. The article provides: (1) a two-level systemic mental model of future development determined by strategist's understanding; (2) a model of the strategic thinking of a strategist; (3) a model of the integrated process of creation and operationalization of the strategy that stimulates the thinking of managers. The models are aimed at increasing the strategic adaptable capacity of an enterprise to the dynamically developing future by shifting the focus from formal analysis on activating and engaging the strategic thinking of managers.
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