Інноваціонно-екологічні аспекти розвитку вітчизняного підприємництва

Abstract

The aim of the article is to provide a theoretical substantiation of the formation of innovative and ecological aspects of the development of domestic entrepreneurship in conditions of turbulence. The main motives for the introduction of ecological innovations at domestic enterprises are considered, the possibility of creating a new management system on the basis of innovation policy and synergetic space is considered. The ways and mechanisms of increasing innovation and ecological activities are described and methods of implementation are proposed. It is analyzed that the improvement of the innovation management system and the development of the internal business environment involves changes in the sphere of planning, employment of the population of the region, promotion of products, interaction of the authorities, domestic entrepreneurship, as well as knowledge management. Innovations in the field of business management will provide a long-term competitive advantage to specific areas and contribute to their development, taking into account and combining scientific and technological solutions with administration and innovation management. Particular attention is paid to domestic enterprises in the ecological aspect – for the implementation of innovative and ecological activities, business strategies and the search for a balance between profit, ecological protection and social justice. On the basis of the carried out analysis of the ecological aspects of innovation activity, important characteristics of innovative development of domestic enterprises have been allocated and an understanding of this economic category has been provided. Based on the results of the analysis of scientific papers, the main directions of innovative development of enterprise are determined, as well as the main motivational principles in this area are considered. Today, in order to overcome the innovation and ecological crisis, it is important to develop and implement ecologically friendly and cost-effective innovations. Ecological innovations, like other types of innovation, are aimed at making a profit and reducing costs, but their specificity is manifested in social, cultural and ethical contexts.