Abstract
The analysis of the influence of digital advertising structures on the adjacent residential buildings on the example of billboards 3x6 and 5x15 meters with digital image change. The main parameters of led screens of separate billboards, which have an impact on the adjacent residential buildings, are considered. Based on the carried out NIISF RAACS lighting studies obtained maximum allowable distance from the installation of billboards to the window openings of residential buildings, in which billboards can be operated in the dark in dynamic mode, depending on the angle of the location of billboards in relation to the window openings of nearby residential buildings, presented in the form of graphs. The importance of the obtained results is noted, which allows to assess the impact of digital advertising structures on the adjacent buildings before their installation and to determine their optimal landing in order to eliminate or minimize their negative impact on residential development in the dark during dynamic operation.
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