Конструювання кризового наративу в українських медіа під час повномасштабного вторгнення рф

Abstract

The full-scale invasion of the Russian Federation was a reason to construct a crisis narrative by Ukrainian political actors. The key issues for the narrative were not only the reasons for the invasion, but Ukraine’s readiness for it, as well as the ability to resist the Russian occupation. It’s additionally important to consider the constant attacks of Kremlin propaganda on Ukrainian public opinion and attempts to undermine the narrative proposed by the military-political leadership. In this context, it is relevant to monitor the crisis narrative as it appears in the mass media. The purpose of this study is to observe the construction of the crisis narrative through the analysis of the functions of the leading political actors (narrators) in it. Research material: news publications of «Ukrayins`ka pravda». Period: January – June 2022. Methods: content analysis, as well as modified narrative analysis based on NLP – natural language processing. The collection of material, as well as its processing was possible with the help of computer programs (Python language). It was found that attention to the leading political actors indicates that the media narratives before the invasion, during the first and second phases were changing. The significant presence of Ukrainian political actors in the media indicates that it was they who shaped these narratives. It was revealed that in January-February, attention was focused on internal events, and the threat of invasion was considered unlikely. Instead, in March-April, most hopes were placed on the help of the West and Western leaders, who were supposed to stop Russia. However, already in May-June, internal Ukrainian political actors came forward, which indicated a desire to act independently, and the very idea of «appeasement» with Russia was mostly rejected. Kuleba, Zelensky and Biden were the most popular speakers. Instead, attention to Macron’s quotes decreased over time, and Putin’s words were almost not of interest to the media at all. As for the more specific roles of political actors, Zelenskyi and Kuleba were the leading storytellers shaping Ukrainian crisis narrative.