국내 의료기관 해외진출 의도 결정요인에 관한 연구

Abstract

Purpose - The purpose of this study is to identify factors influencing overseas expansion from various perspectives through prior research, and to identify the impact of sub-factors on the intention of the overseas expansion of medical institutions. Design/Methodology/Approach - In this study, factors influencing overseas expansion were classified into a resource-based view, an industrial organization view, and view of CEO characteristics, and were empirically identified through multiple regression analysis. Findings - As a result of analyzing the intention of domestic medical institutions to advance overseas, it was confirmed that in resource planning from a resource-based perspective, a department dedicated to overseas expansion had a positive (+) effect, market size and government support policies had a positive (+) effect from an industrial organization perspective, and experience and entrepreneurship from a managerial perspective . Research Implications - The overseas expansion of medical institutions has many different parts in the export and overseas expansion direction of general companies. In the public medical field of health and medical care, the overseas expansion of medical institutions has a strong aspect of profit generation, and the number of medical institutions interested in overseas expansion is inevitably small due to environmental uncertainty. In this respect, the results of this study, which analyzed the impact on the intention to advance into medical institutions, can be used in terms of creating an ecosystem for the overseas expansion of medical institutions by the government and supporting institutions.