Abstract
This study investigates the influence of service quality on flow by employing the concept of recall intention and provides basic data for come up with life long sports targeting toward golf course guest consumer. A survey was gievn out to people who was department of golf students in 3 different ranges, located in Gyeonggi area. Total 250 questionnaires were used as final validity sample. For data analysis, SPSS 21.0 and Amos 20.0 were used for frequency analysis, reliability analysis, correlation analysis, confirmatory analysis and structural equating model. Results are as follow: First, service quality influenced positively on flow. Second, flow influenced positively on recall intention. Third, service quality positively influenced on recall intention. Providing discriminatory and high services to establish effective marketing strategies in golf course management will make golf course visitors more immersed, which will lead to revisit and help revitalize golf courses.
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