Abstract
The article deals with the analysis of the functions of book illustration in a historical retrospect – from Antiquity to the present. The purposes and tasks of including images of various types in the book, specificity of visual representation of its contents at the main stages of forming and development of book business is considered. The specificity of visualization of the text content of the book depending on its genre, addressee, and cultural status in different historical periods is traced. Industry specialization, professional approaches, creative strategies of illustrators are described.
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