사회 연결망 분석을 통한 개별관광객의 관광지 접근성 분석

Abstract

This study examines public transit, which is one of the constraint factors for tourism activities. The centrality of the network of bus routes near Ulsan destinations were examined through social network analysis to confirm the mobility environment of tourists. The network of bus routes was visualized to identify weaknesses involving tourism destinations by using the bus routes listed in the “Ulsan Metropolitan City Bus Route Guide.” Centrality was analyzed using UCINET and the bus networks using Netdrew. First, it was confirmed that social network analysis is useful as a methodology for research on tourism transit systems related to the mobile environment of individual tourists. Second, it was confirmed that visualization of the bus network is useful for bus route analysis and improvement. Third, it was confirmed that the number of accessible destinations using bus routes is limited, so tourism activities are also limited. Traffic-related research should jointly consider temporal and spatial characteristics. However, this study considered only spatial characteristics, so further research should also consider temporal characteristics.