중국 후난성 예술디자인학과 대학생의 자아상태와 창의적 행동 간의 내적⋅외적 동기의 매개효과

Abstract

Objectives For university students majoring in art design in Hunan Province of China, how personality traits and ‘internal and external motive’ influencing creative behavior relate to creative behavior is explored. And I would like to explore whether internal and external motive serve as partial or complete parameters between personality traits and creative behavior, or do not act as parameters. Methods The subjects of the study are college students majoring in art design in Hunan Province, and SPSS 25 program is used to perform reliability, correlation, and regression analysis of personality traits, internal and external motives, and creative behavior. That is, in the regression analysis, a simple regression analysis of internal or external motives(dependent variables) according to the average value of CP and FC, self-state* (independent variable), is performed. Simple regression analysis of creative behavior according to self-state* is performed, and multiple regression analysis of creative behavior according to self-state* and internal or external motivation is performed. Results In the results of this study, the personality traits of ‘critical parent(CP)’ and ‘free child(FC)’ show 25% explanatory power for internal motivation, 16% explanatory power for external motivation, and 43% explanatory power for creative behavior. The personality traits of CP and FC and internal motivation show 31% explanatory power for creative behavior. The personality traits of CP and FC and external motivation show 29% explanatory power for creative behavior. It is confirmed that each internal and external motive partially mediate the effect of the personality traits of FC and CP on creative behavior. Conclusions In order to cultivate the creative behavior of college students in Hunan Province's art design department and to develop each student's competitiveness and art design department, it is necessary to create an environment of school and society so that college students can create creative values in free discussion and freedom. It is necessary to stir up internal motivation that values pleasure and challenge rather than inducing external motivation that focuses on rewards.