ВПЛИВ КОРПОРАТИВНОЇ КУЛЬТУРИ НА ДІЯЛЬНІСТЬ ПІДПРИЄМСТВА

Abstract

This article examines the impact of modern corporate culture on the enterprise. Theoretically, it is considered that it is a set of behaviour patterns that are acquired by the enterprise in the process of its functioning. It is substantiated that a high level of corporate culture is a key factor in the long-term efficiency of the enterprise's functioning, due to influence on motivation of employees, productivity and efficiency of their labour activity. Corporate culture is a complex of elements of the enterprise that distinguish it among others, aimed at creating a favorable microclimate, image and are based on the value system of employees in order to achieve their maximum performance indicators. Corporate culture is an important factor in the development of the company's internal potential. It is proved that, recently, the influence of corporate culture on the activities of enterprises is an important element, since it affects the increase of its labor potential. And the increase in labor potential leads to an increase in the competence of personnel, which in general leads to profitability of the whole enterprise. Corporate culture is a system of personal and collective values that are perceived and shared by the members of the enterprise, as well as a set of techniques and rules for solving the problem of external adaptation and internal integration of workers who have justified themselves in the past and confirmed their relevance today. Summarizing the above definitions, we can conclude that corporate culture is a system of values, beliefs, beliefs, ideas, expectations, symbols, as well as the operating principles, norms of behavior, traditions, rituals, etc. that have developed in the organization or its divisions during the activity and accepted by the majority of employees.