Abstract

Purpose. The paper aims at analyzing subjects of administrative relations related to the child protection from harmful information as well as detecting disadvantages in this system. The author uses logical methods such as analysis, generalization and definition, and also formal juridical method. The author has assessed foreign best practices regarding solution of problems set up in this research. Methods. Certain proposals on improvement of the system of subjects in the sphere of child protection from harmful advertisement have been made. It has been proposed to establish an independent body which will specialize in protection of children from harmful advertisement. Researcher has also proposed to include self-regulation bodies to the system of subjects of the relevant legal relations. The author proves necessity to enlarge the list of subjects of advertising activities who bear responsibility for violation of advertising legislation and to add advertising agencies to this list. The results of the research stipulate institutional and functional reforms in public administration regarding child protection from harmful advertising. It will necessitate amendmentsto effective legislation as well as development, adoption and implementation of a new one. All of the mentioned steps should contribute to the effective protection of children in this sphere. Conclusions. The author has presented her own view of the definition “subjects of administrative legal relations” in this paper. It has been noted that it is impossible to make a holistic definition of the category “subjects of administrative legal relations in the sphere of child protection from harmful advertisement” taking into account various and complex elements of its structure. The author proposes her own solution to the problem related to the formation of the system of subjects of administrative legal relations in this sphere. Moreover, the author offers her own system of subjects of legal relations in the sphere of child protection from harmful advertisement.

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