Abstract
Successful market entry, cost, and risk management are some of the most important challenges, facing organizations in today's highly competitive and dynamic markets. Changing attitudes toward competition on one hand and the high cost of the entrance, on the other hand, led to the formation of new concepts such as coopetition. Despite the importance, there is no comprehensive research on this issue. So the purpose of this research is to explain the model for market entry and by considering Iran's Information and Communication Technology (ICT) industry projects, it has been selected as the statistical population for this research. data gathered through two phases including systematic literature review over the past 15 years and interviews with 16 ICT experts, then data analyzed through Multi Grounded Theory (MGT). Finally and after a focus group composing of ICT experts, a conceptual model is developed about market entry through which composed of three constructs: coopetition shaping and managing coopetition, and coopetition performance, 51 variables, 22 relates to antecedents, 17 relates to shaping and managing and 12 relates to performance.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
