Шатіло О. В. ХАРАКТЕРИСТИКА МЕТОДІВ ТА МОДЕЛЕЙ РОЗРОБКИ СТРАТЕГІЙ ІННОВАЦІЙНОГО РОЗВИТКУ ПІДПРИЄМСТВ

Abstract

The purpose of the article is to determine the most effective methods and models for developing strategies for the innovative development of the enterprise. Research methodology. Achieving the goal set in the article was achieved with the help of a set of theoretical, methodical and practical methods and models for the development and implementation of innovative enterprise development strategies. The results. It was determined that effective functioning of enterprises is impossible without correctly chosen for practical use, effective and, first of all, analytical methods. It is substantiated that from the point of view of the practice of use, it is advisable to combine analytical methods into three groups: heuristic, calculation and combined. It was found that despite the fact that strategic development models usually have certain differences, but according to observations, the vast majority of them necessarily include the following three components: analysis of the internal and external environment, development of the strategy itself, and organization of control. It has been analyzed that in the scientific literature on the strategic development of innovation processes, such well-known models as the rationalist model, which is based on the full awareness and conscious interest of the performers in the innovations planned for the future, are highlighted; behavioral, which involves taking into account the social and psychological needs of employees (practically, it coincides in its goals with organizational and managerial) and a system model, which is considered as a techno-social system, that is, as a conscious process based on a preliminary comprehensive analysis. Practical significance of research results. The practical use of the proposed methods and models for the development of innovative development strategies will increase the profitability of enterprises.