Спорт як знаково-символічна і комунікативна система в контексті соціогуманітарного дискурсу

Abstract

The article provides an analysis of sport as a and semantic-communicative system that is being developed in the modern world, analyzes the processes of genesis, transformation and modification of sports-related changes in the context of his existential; notes that sport as iconic and communicative culture carries significant influence the image of the modern man and his life style, it is disclosed that is becoming more and more obvious focus on expanding the range of the analysis of sport as a and cultural phenomenon, the study of socio-cultural determinants that can significantly affect the structural, semantic, meaningful, functional, axiological characteristics of the phenomenon of sport, as well as numerous its projections on society, an analysis that, through culturological method and approach it was possible to penetrate the world of sport as a semiotic-symbolic and communicative systems. In Article observed that humanities Discourse Sports as - communicative and system able deepen understanding nature various Sports processes and offer methodological basis to their Research knowledge. Activities as special view Activities in All its Diversity considered in these dimensions: 1) the specific competitive activities, including stages development, especially organizational - managerial and economic activities, 2) sports practice, includes wide range technology (training, performance action dimensions results), and 3) Sports events (competitions, matches, championships), 4) the standard by which fighting Athletes (goals, points, seconds), 5) real professional Sports practice trainers included in these events, 6) plinno Developing scientific - technical Sports Practice (New materials stimulators). B Context Modern Social discourse processes genesis, transformation, modification Sports (from competition - to show) closely is related from changes in Context its ness that converts its to sociocultural phenomenon that needs cultural analysis, including Factors and mechanisms Development this multivariate phenomenon. Should call such areas vytrebuvanosti capital Sports: 1) political practice is related from formation and strengthening image State in external policy of PR-electoral practices and 2) Sport - art images, including image content Sports in results Art art - sculpture, painting, film - Photo production and 3) symbolic markers social status, Expectations individuals (or group) as One from areas self-actualization, self-identity, self-determination individual, as important mechanism implementation socialization and inculturation young generation. Activities in All its structural diversity analyzed in Context and in different dimensions - from terms view its specific as special species competitive activities like One from components socio - historical process, effective model organization, management sports gear Development its infrastructures. Determined that sport as a practice or institution is makromodellyu system, economy and culture in general. Therefore, the nature of the demand for sports content and sports and sporting achievements are in line for the dependence on the characteristics of age, situation, ideological and philosophical landmarks and other constructs that are introduced into the mass consciousness. Addressing the significant representations of sport, it is important to note that they are mainly related to the use of semantic-symbolic, reflection, focusing the various components of this complex, multi-activity: competition as one of the essential characteristics of sport and athletic performance (characteristics of his achievements, ranking position ), theatrical action sports, sporty and image (body-physical characteristics, clothing, manners, image) and others. It is concluded that the analysis of sports and athletic activities as semantic-symbolic and social-communicative system showed that this practice takes and integrating function, which provides not only real, as integration (fans of different groups). Providing collective identity is one of the most important functions of culture that identifies potential integration of sports and serves as an important attributes latter. In today's professionalization and commercialization of sport are formed by two types of semantic-symbolic communication and youth subcultures: 1) institutionalized due to youth sports subculture whose values mastered during sports activities, 2) around the sports subculture, due to its transformation into a professional component and a type of show business. This way sports as synthesis - and communication system in Context Modern Social discourse - is synthesis physical, material and spiritual values are basis and pulse to activity people, their practice, it that cumulative phenomenon that represents people as creator their being in All its integrity, process harmonic Development physical and spiritual abilities individual, the state spiritualized person oplodotvorenoyi physical Spirit and filled creativity, thrust people to peaks Sports achievements and perfection physical abilities. ekzystetsiynomu In spiritual sense sport as a synthesis of semantic-symbolic and communicative systems - a harmony of the soul of the world, the need for the principles of physical beauty, unity, physical, material and spiritual elements of human activity in which the principal place of physical and spiritual occupy the dominant culture. Sport is so humane, so humane a man, society, provided that cultivate the development of sport and the values that shape the sport as general civilization phenomenon under conditions of globalization.