МОДЕЛІ ВЗАЄМОДІЇ ЗІ СТЕЙКХОЛДЕРАМИ В УПРАВЛІННІ ДЕВЕЛОПЕРСЬКИМИ ПРОЕКТАМИ

Abstract

The article is devoted to research and systematization of existing models used in the process of stakeholder management and their involvement in the development and implementation of real estate development projects. The views of scientists on the issues of project management research were analyzed, including developer, as well as taking into account the interests of the parties involved in their implementation. Distinctive features of the development project were established, such as entrepreneurial nature, complexity, efficiency, organizational and control direction. The essence of development as management of an investment project in the field of real estate has been studied, its stages and stages have been studied. The need to take into account the interests of stakeholders in development, purposeful involvement of stakeholders during the development and implementation of the development project is substantiated. It has been established that in the process of development activity, many interests and goals of various groups of stakeholders may overlap, the involvement of which is one of the essential features of development projects. It has been established that interaction with stakeholders within the framework of development project management is a continuous cyclical process that involves the constant development of practices and procedures, forms and methods, so the choice of one or another model can significantly affect the degree of probability of achieving the desired. It has been proven that in order to improve interaction with stakeholders, it is advisable to use models focused on improving communications, change management and direct relations with them. The expediency of dividing the models used in stakeholder management of real estate development projects into three main groups is argued. Among such groups, communicative models, change management models, and interaction adjustment models are distinguished. A general overview of each group of models in stakeholder management of real estate development projects is provided, examples of models related to each group.