소셜 네트워크 분석을 활용한 액티브 시니어 관광객의 관광 공간 행동 조사

Abstract

Purpose: This study was to investigate tourism spatial behavior based on the characteristics of the connection relationship among the spaces they visited by active senior tourists visiting Daegu Metropolitan City. It could provide a basic data to enhance the tourism revitalization strategy for active senior tourists by understanding their tourism space and movement behavior.
 Methods: This study used social network analysis to analyze the tourism space networking system, which is included the order of the tourist spaces visited by active senior tourists. Using UCINET 6.733 software program, it utilized density analysis, normalized in-degree centrality, normalized out-degree centrality, and normalized betweenness centrality analysis.
 Results: The results of density analysis disclose that Mt. Palgong cable car -> Mt. Palgon Donghwasa is the most common type of the visiting tourism spatial behavior at once for active senior tourists. Daegu arboretum was the 1st ranking for the result of normalized in-degree centrality analysis, Seomun Night Market was the 1st ranking for the result of normalized out-degree centrality analysis. And, Seomun Night Market was the 1st ranking for the result of normalized betweenness centrality analysis.
 Conclusion: This study could identify the characteristics between the tourism spaces where active senior tourists visited, in addition tourism spatial behavior for active senior tourists who visited Daegu Metropolitan City. It also confirmed that active senior tourists have their own tourism spatial behavior. These results are expected to enable an in-depth understanding of the tourism spatial behavior for active senior tourists.