МЕТОДИ АНАЛІЗУ СОЦІАЛЬНОЇ БЕЗПЕКИ ЛЮДИНИ НА ПІДПРИЄМСТВІ В УМОВАХ ГЕОСТРАТЕГІЧНИХ ЗАГРОЗ

Abstract

The study is dedicated to highlighting modern methods of human social security, which are implemented considering the relevance and new aspects of the external environment. In the context of innovation and technological progress, this problem takes on a new meaning, requiring effective tools. It was determined that due to a few structural crises and changes in the geopolitical and social environment, such as the coronavirus epidemic and military aggression by Russia, social security is undergoing a transformation: the security environment is becoming less saturated with innovations, more focused on military protection. Traditionally, social security determines the level of protection of citizens' interests, their rights, and freedoms, as well as the creation of psychological support. The article emphasizes that human social security at the nano-level is inextricably linked with the intellectual potential of the enterprise and requires constant support, development, and improvement. Various methods and tools, both special and general research methods, can be used to analyze the social security system of an enterprise. The analysis and systematization of social protection factors in the conditions of geostrategic challenges of the external environment made it possible to identify and investigate the problematic points of social support of a person at the workplace. With the help of a SWOT analysis, challenges and threats to human social security were identified and analyzed, and an integral method was used, which provides for the identification of factors influencing social security, which are grouped by content and degree of influence. The result of the article was the provision of recommendations on the formation of effective policies and strengthening of social infrastructure to ensure stable development and well-being.