Abstract
The monograph brought to attention readers is devoted to problems of creation and realization of regional tourist's products, ensuring their steady reproduction for preservation and accumulation of tourist and human capacity of the country and regions, strengthening through tourism of positions of Russia in modern intercivilization dialogue. Tourist and recreational capacity of the Crimea, a state and problems of tourist sector of economy of the region, return prospect to the Crimea of function of the All-Russian health resort reveal. The special attention is paid to marketing technologies in creation and advance of this regional tourist's product. For the students studying tourism and also for experts of the tourist industry and a wide range of readers, the interested this region and questions of development of the theory of tourism.
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