Abstract
The article thoroughly analyzes the processes that contribute to the definition and implementation of investment strategies in the context of dynamic company development. The article presents the main methodological approaches to forming an investment strategy, as well as the relationship of this process with the life cycles of enterprises. Significant attention is paid to the integration of the investment strategy with the company’s general strategic planning, considering the economic, political, and social challenges of modernity. The article defines an investment strategy as a system of complex actions aimed at the effective use of resources to achieve the strategic goals of the enterprise. It explores the essence of the investment strategy through the prism of its impact on sustainable growth and development of the enterprise. An analysis of various investment resources is also presented, including material assets, financial investments, intellectual investments, and personnel development. Particular attention is given to the hierarchical structure of the investment policy and its elements according to the period of implementation. The authors identify key principles for forming investment strategies, considering the dynamics of changes in the macroeconomic environment and the need to adapt to rapidly changing business conditions. The article includes research on the relationship between the investment strategy and the general strategy of enterprise development, which allows for adaptation to changes in the external environment and optimization of decisions in the context of different stages of the enterprise’s life cycle. Particularly important is the analysis of strategic and tactical tasks that enable the enterprise to achieve long-term competitive advantages. The article also presents a graphical model that demonstrates the sequence of forming and implementing the investment strategy, starting from defining strategic directions to specifying investment tasks. The conclusions offer recommendations for improving investment management processes that can enhance the overall effectiveness and stability of companies.
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Schedule a callMore From: Scientific Notes of Taurida National V.I. Vernadsky University. Series: Economy and Management
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