Abstract

This study surveyed consumers' sensory ratings of 3 types of developed brown rice products (brown rice nut waffles, Kimchi and tuna rice ball, sweet red-bean paste rice ball) and analyzed the drivers for or disliking the brown rice products. Each brown rice product had a brown rice to brown rice powder ratio of either: 100:0; 80:20; or 50:50. Forty consumers evaluated the acceptance of brown rice products on a 9-point hedonic scale and gave comments regarding or disliking each product. The results of the preference investigation analysis showed subjectivity depending on the brown rice product and the respondents' genders and ages. For brown rice nut waffles was affected by gender, age, and brown rice powder mixing ratio (p < 0.05). The variables liking the aroma; liking the delicate flavor; liking the chewiness; liking the moistness; liking the softness; liking the harmony; liking the aftertaste and acceptability did not differ significantly with the Kimchi and tuna rice ball. For the sweet red-bean paste rice ball product, the rates of the chewiness, stickiness, moistness, and softness of the 0% brown rice powder mix were all higher (p < 0.05) than were the rates of those same qualities in the 50% brown rice powder mix. Among all brown rice products, there were high correlations between the overall acceptability, the saltiness, the aroma, and the harmony. A preference investigation analysis showed that the brown rice product fillings were key factors to the products' overall acceptability.

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