ІННОВАЦІЙНИЙ МЕНЕДЖМЕНТ: СТИМУЛЮВАННЯ ТА УПРАВЛІННЯ ТВОРЧІСТЮ І ІДЕЯМИ В ОРГАНІЗАЦІЇ

Abstract

The creativity of individual employees in an organization is an important source of innovation. The author establishes that the basis of the modern approach to stimulating creative activity among employees is the task of managers of organizations to maximize the creative abilities of each individual and direct them in the necessary direction to achieve specific innovative and economic results. It is necessary to create a special creative environment characterized by openness to new proposals, support for innovation, democratic leadership style, trust in management, cooperation at all levels, training and professional communication. Creativity management is a system of principles, methods, techniques, practices and tools for managing the creativity of employees. The factors that determine the level of organizational creativity are determined. Five phases of management for the realization of an idea are defined: the origin of the idea, compilation of the primary pool of ideas, development and enrichment of ideas, managerial evaluation of ideas, selection of ideas for practical implementation. The author considers a set of motives that encourage people to be creative and generate ideas. The process of generating ideas is stimulated by individual factors such as task skills, intrinsic motivation, and creativity-related processes, including certain personality traits, as well as work styles and heuristics to improve creative thinking. Effective and sustainable idea management programs that deliver results require key components - alignment, people and process, and technology. There is a distinction between intrinsic and extrinsic motivation. However, in practice, a combination of the two is more common. Finding the right balance between intrinsic and extrinsic motivation is one of the main tasks of motivation policy development. The author distinguishes non-economic methods of motivating creative work: moral and psychological (in the form of approval, support, recognition of merit, respect and trust) and organizational (participation in decision-making, clarification of prospects, delegation of authority and performance of more complex tasks). Intrinsic motivation increases the level of responsibility, attitude and personal initiative, personality traits that are usually associated with the successful implementation of an idea.