Abstract
The article is devoted to the analysis of new foreign language vocabulary in the discourse field of Russian television. Professional television speech is considered through the prism of content-thematic groups of borrowed neonominations associated with the pragmatic and axiological attitudes of Russian TV channels. Highlighted the content-semantic groups of neonominations inherent in modern television broadcasting and largely influencing the state of the modern Russian language. The functioning of neonominations in television discourse is considered on the basis of the television speech of federal and regional TV channels of the latest period.
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