Abstract
The purpose of the article is to analyze existing methods of reputational capital management in order to offer a better approach that allows you to more accurately assess the company’s reputational capital for further management of it. The object of the study is reputational audit as a tool for managing reputational capital. The article analyzes the concept of reputational capital of the company, its functions, tools for forming, goals and methods of managing reputational capital of the company, including through reputational audit.
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