Abstract
<p><strong><em>The purpose</em></strong><em> of the study is to monitor Facebook's information space on the presentation of content on academic integrity and publishing ethics as a tool to prevent the use of dishonest practices in the system of dissemination of scientific content.</em></p><p><strong><em>Research methodology</em></strong><em>. The basis of the research methodology are methods of non-continuous statistical observation and content analysis. With the help of non-continuous statistical observation, statistical data on posting was formed within the official Facebook pages of academic communities. Through content analysis of selected official Facebook pages of academic communities for the period, January 2020 - July 2021, a qualitative assessment of the topic of posting was made. The content on academic integrity and features of its presentation were identified. The additional apparatus of the research methodology consists of grouping, stratification, descriptive method, and visualization method.</em></p><p><strong><em>Results</em></strong><em>. An array of data has been formed to determine the general indicators of posting in official Facebook pages of academic communities. Through stratification, three levels of posting of academic communities were identified by the total number of posts and posting frequency. A qualitative assessment of the topics of posting on academic communities' social platforms was conducted, and content on academic integrity was identified. The general quantitative indicators of posting on academic integrity and the general levels of targeting of posts on the presentation of the content of different types are determined.</em></p><p><strong><em>The novelty </em></strong><em>of the obtained results of the research is the presentation of social media of academic communities as a tool for presenting targeted content on academic integrity and prevention of the use of dishonest practices.</em></p><p><strong><em>Practical meaning</em></strong><em>. The obtained results can serve as a basis for updating the content of social media of academic communities, developing a posting strategy for diversification of targeted content, and expanding the reach of the target audience.</em></p><p><strong><em>Key words</em></strong><em>: social media, Facebook, academic integrity, academic community, posting.</em></p>
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