Abstract
Current stage of development of economy and society is characterized by general customization, increasing role of consumers and their needs;and today only
 those companies can lead the global fi erce competition which have unique intellectual resources. First of all, these resources include personnel competence. In 
 this regard, the modern theory of human resource management actively developsthe competency-based approach. However, the existing competency models 
 do not take into account all aspects of modern management and economy intellectualization, among which knowledge management has a special place due 
 to the dependence of quality of goods and services on managers’ skills; hence the competitiveness of the business as a whole depends on the knowledge of 
 managers at various levels.
 This paper deals with the implementation of the principles of modern client-oriented management andoff ers the competency model for managers developed 
 by the author.The model meets the requirements of the new economy, in which the key role is played by professional knowledge and skills of employees in the 
 production of quality goods and services. This model is based on existing and proven developments in the fi eld of human resource management.The author 
 based the model on ”20 faces” model of manager’s competencies, but redesigned it completely, supplemented, extended and specifi ed levels of development 
 for each of the features in this model.
 The proposed model can be an eff ective tool for human resource management and knowledge management in the transition to the production of goods and 
 services with high consumer value.
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