УПРАВЛІННЯ ГОТЕЛЬНИМ ГОСПОДАРСТВОМ У КРИЗОВИХ УМОВАХ: РЕАЛІЇ СЬОГОДЕННЯ ТА СВІТОВИЙ ДОСВІД

Abstract

The article deals with the scientific and applied positions concerning the management of the hotel industry in the conditions of economic crisis. The theoretical evaluations of the concept of hotel business are considered one of the main components of the tourism industry which is dynamically developing and includes a complex of services for tourists and is a key factor in the development of tourism as well as the importance of hotel services in the field of tourism today. The analyzed situation of the development of the hotel industry for the years 1995-2019 shows a decrease in the number of domestic tourists and fluctuations in the number of foreign tourists. It is the hotel companies that perform one of the most important functions in the sphere of tourist services: they provide them with modern accommodation and essential services, since the quality of accommodation and appropriate services significantly affect the level of tourist service. It has been researched that in international tourism the processes of globalization are traced on the example of the tourist accommodation sector where the expansion and development of hotel chains is rapidly increasing. The main problems that hinder the further development of the tourism sector are identified: the lack of a proper regulatory framework and a legitimate strategy for the development of the industry; economic and political instability in the country; limited investment resources; the lack of transparency of the land allocation procedures for the construction of the facility; complexity of the project coordination process (in our country, this procedure takes from one and a half to two years, whereas in Europe no more than two months); imperfection of advertising of Ukrainian tourist centers and correspondingly hotels abroad, etc. Based on statistical surveys the largest concentration of hotel businesses in Europe and the highest occupancy rate of hotels have been considered. The modern tendencies of development of the world hotel industry are determined. In the world the process of mastering new concepts of hotel business and modernization of the old ones is constantly taking place. Globalization and concentration of the hotel business are manifested in the creation of large corporations and hotel chains. This approach allows hotel companies to regroup and attract additional resources for developing their businesses. Using the global experience of hotel management and the quality of service delivery as well as the introduction of innovative trends in the hotel business the tendencies of development of functioning of the hotel industry market in crisis conditions are highlighted. The factors of negative influence on the state of the hotel industry in Ukraine have been formed.