국내 프로골프협회의 동적 역량과 골프산업 발전

Abstract

The purpose of this research is to investigate the dynamic capabilities of Korea Professional Golf Association (KPGA) and Korea Ladies Professional Golf Association (KLGPA) that aligns with the development of golf industry. Our research data on organizational characteristics and operational management of both golf associations were collected through in-depth interview methods. Three KPGA tour professionals and a KLPGA player participated for this qualitative research procedures. Segmented researching findings drawn from qualitative interviews can be depicted into four folds.BR First, the dynamic capabilities of president leadership representing KPGA have significantly affected the growth of male golf industry base. President of KPGA whom held position as an upper echelon of a company were capable of sustaining additional tournaments and sponsorship contracts through the assessing exploration capability. Second, KPGA however failed to maintain continuous growth of male golf industry after the leadership absence. Lack of KPGA’s exploitation capability disabled the organization in adequately managing the internal resources necessary for operating the expanded boundaries of professional golfers and tournaments. Third, in case of KLPGA the association provided the foundation of industrial growth by inviting LPGA tournaments that led KLPGA golfers with golden opportunities of international competition experiences. Fourth, KLPGA’s efforts in effectively maintaining the exploitation capability of the organization sustained their competitive advantages. In conclusion, we assert that dynamic capabilities that fit organization to be ambidextrous in both exploitation and exploration capabilities are required to adapt to rapid environmental changes to create organizational competitive advantages using the case of professional golf associations.