ОБ ОДНОМ ПОДХОДЕ К СИСТЕМАТИЗАЦИИ СТРАТЕГИЙ РАЗВИТИЯ ОРГАНИЗАЦИИ

Abstract

The development of company strategies is one of the most important conditions for their effective development. But often authors and managers restrict the development of strategies by presenting them in the most general form or by highlighting only the main strategies without taking into account their specific types and relationships. As a result, strategic management is impoverished, the principles of integrity, unity and complexity in planning and management are violated, and the strategies themselves become unviable and limited, having a general character that is little connected with the real conditions of management. This leads to increased negative consequences of strategic foresight errors. The article proposes an approach to the classification of organizational development strategies. This approach allows us to consider the whole variety of strategies from systemic and integrated perspectives. Depending on the classification characteristic, the stratum of Egypt is distinguished: by the level of management at which the strategy is being developed; at the stage of the «life cycle» of the enterprise; by the nature of market behavior; by position in a competitive environment. In addition to the above, they constitute a large group and play the leading role of the so-called product and commodity strategies (PCS), which are developed for certain areas of activity or business, i.e. included, in fact, in the business strategy. Resource strategies are also closely related to product and product strategies, as the needs of end consumers are «set» by product and cjmmoditt strategies and the corresponding resources for their implementation. The classification of strategies given in the article with a complete description of each of them and a schematic representation of the whole variety of strategies allows us to evaluate them and, from a system perspective, approach the justification and formulation of a particular strategy from the point of view of the selected enterprise. This provides the researcher with additional tools to conduct a thorough analysis and develop a promising direction of development. For successful operations in the conditions of fierce competition, each company needs to have a strategic set that includes several types of strategies and policies. A comprehensive presentation of all strategies allows a more justified approach to the justification of the strategic set, reflecting the specifics of the functioning and development of the enterprise, as well as the level of its claims to a place and role in the external environment.