Abstract
The article examines the role and place of the family business as an effective form of entrepreneurship in the world economy. The internationalization of family companies as a trend of the modern entrepreneurial environment is presented. The content and directions of the internationalization of the family business are defined. Factors of influence and peculiarities of internationalization of family companies are revealed. Examples of the integration of Ukrainian family companies into the world economy are given. The advantages of internationalization for family companies are determined. The interrelations between internationalization and brands of family business, management of family firms, and the network of family companies are outlined. Promising markers for further research are proposed, among which: the impact of the internationalization of family companies on the development of family business in the domestic market; branding and internationalization; professionalization of family managers and internationalization; training abroad and internationalization of their own family business; The role of non-family managers in the internationalization of the family business.
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