Abstract
This study recognized the need to stimulate the real estate indirect investment market and investigated the investment satisfaction. The main results are as follows. First, it is the return characteristics that have the largest impact on investment satisfaction in real estate indirect investment products. Second, the recognition of market environments and the external characteristics have a significant impact on investment satisfaction in real estate indirect investment products. Third, the impact of investment conditions and marketing characteristics on investment satisfaction in real estate indirect investment products was not significant, and the internal characteristics had no impact. Based on the results, this study suggested the following implications. First, it is necessary to develop and expand the supply of real estate indirect investment products with high profitability. Second, the government needs to push deregulations and supports in order to stimulate the real estate indirect investment market. Third, it is necessary to promote online marketing strategies for real estate indirect investment products.
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