Формування еко-концепцій у сфері сучасної індустрії моди

Abstract

The formation of ethical fashion is a priority and a decisive factor in the efficiency of the activities of fashion and beauty industry enterprises. In the context of accelerated development of socio-economic processes, rapid technological changes, the growing needs of humanity along with the simultaneous increase in ecological pollution and the limited natural resources, questions are increasingly pressing about the practical use of ecological aspects of doing business. The article is aimed at studying the theoretical foundations of the essence of eco products, determining its role and importance in the modern world; analyzing the conceptions of development of ecologically oriented enterprises in the sphere of fashion industry. As a result of the carried out study, the theoretical foundations of the formation of the essence of concepts «eco fashion», «eco products», «conscious consumption» are considered and their role in the modern world is analyzed; the main motives for the creation of eco products in the fashion and beauty industry, as well as the main ecological concepts, are outlined. It is substantiated that the formation of the eco products market in the fashion and beauty industry should be understood as a market mechanism that is able to make changes in ecological production focused on economic and social benefits for both producers and consumers and society in general. According to the results of the study, we can conclude that ecological clothing is safer, better, hypoallergenic and convenient, and the advantages of creating eco products are: facilitation of the preservation of the environment; preservation and restoration of soil; reduction of carbon emissions into the atmosphere during the production of ecological clothing; increasing the competitiveness of producers in both the domestic and the foreign markets; resource saving and reduction of energy intensity of production; promoting the preservation of the health of the nation.