Инфраструктурное обеспечение цифровой экосистемы туристских и гостиничных услуг

Abstract

The tourism and hospitality business is undergoing dramatic changes due to the impact of several factors, including the negative impact of the pandemic on tourism and hospitality, the changing geopolitical situation in the world, the sanctions pressure on the Russian economy by unfriendly countries, and the ongoing global digitalization. All this leads to the need to transform many business processes in the tourism and hospitality industry and to change the organizational and technological approaches to doing business. A promising form of organizing economic activity is digital ecosystems, which are actively and successfully developing in many areas in various countries of the world, including our country, which determined the relevance of the study. The main purpose of the article is to present the concept of the formation of a digital ecosystem of tourism and hotel services and its infrastructure support. In the process of research, monographic, statistical, economic-analytical, comparative methods of scientific research were used. The paper substantiates the timeliness and feasibility of creating a national digital ecosystem of tourism and hospitality, shows its advantages, and considers the composition of the infrastructure support for this digital ecosystem. As part of the functioning of the digital ecosystem, enterprises in the tourism and hospitality industry, due to the synergistic effect, ensure the formation of tourist and hotel products with new consumer properties that can satisfy the needs of end users to the maximum extent and create additional value.