태권도공연관람자의 지각정도에 따른 공연가치와 관람만족, 추천의사의 관계

Abstract

The purpose of this study is to relationship between performing value, satisfaction and intention of recom-mendation of according to the level of those who watch Taekwondo performance so that the findings of this study can be used to invigorate Taekwondo performance. A survey of people who watched “BIGABI” which is Taekwon percussion performance held in S performance hall located in Gyeonggi Province from July 28, 2012 to August 4, 2012. Questionnaires were distributed and collected by using sampling method. 354 ques-tionnaires (81.3% of all questionnaires) collected from the survey were analyzed. Frequency analysis, reliability analysis and correlation analysis were conducted to process data collected from the survey by using PASW 18.0. In addition, confirmatory factor analysis and structural equation model analysis were conducted by using AMOS 18.0. Following conclusions were drawn based on the analysis. First, it is revealed that values of those who watch Taekwondo performance cultural value, economic value, breaking out of daily life, attractiveness have a significant effect on satisfaction with watching Taekwondo per-formance. Second, it is revealed that values of those who watch Taekwondo performance social value, break-ing out of daily life, attractiveness have a significant effect on intention of recommendation and social value has a negative effect on intention of recommendation. Third, it is revealed that satisfaction with watching Tae-kwondo performance does not have a significant effect on intention of recommendation.