Abstract
The main objective of this thesis is to design the corporate identity and also design and create a dynamic and responsive e-shop for the publishing house Dere Publications. The goal is to achieve harmony in all forms of applications and communicate directly and effectively the values and image of the company. Therefore, through this thesis, we study in depth the topics of logo design, business cards design, letterhead and brochure design, responsive e-shop construction, image editing, wordpress template installation and configuration through the Wordpress platform, installation of plug-ins, creation of web pages using Divi builder and modifying the web pages for different screen resolutions. From logo design through building a responsive e-shop the design guidelines of the corporate identity are studied based on the necessity of coexistence of aesthetics with functionality and the know-how.
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